A pioneering range that quickly changed the beauty landscape, Shiseido was born in Japan in the late 19th Century – fusing Western advances with Japanese beauty tradition to generate something unique. Always at the cutting edge of beauty innovation, the brand has continued to harness the great and the good from all over the globe to create the most beautiful, meaningful products that nourish your skin and your spirit – weaving together the best of both science and nature to generate make up and skin care that always performs.

Ever at the forefront when it comes to sun protection, Shiseido have revolutionised the sun care game with Expert Sun Protector Face & Body Lotion SPF 50.

Providing powerful protection with abundant skin care benefits, this forward-thinking formula creates a light, impenetrable veil with three advanced technologies to block the ageing impact of the sun and air pollution while preserving precious moisture for a plumped and dewy finish. Uniting proprietary HeatForce and WetForce tech that make the veil work harder when the weather’s hot or skin’s exposed to sea or sweat (think: ‘turbo’ mode), this syncs with your environment to ward against aggressors. Meanwhile, Profense CEL, NatureSurge Complex and the moisturising formula combine to both pre-empt and lessen lines, delay development of dark spots and deflect the ageing impact of free radicals. Incredibly light and invisible, this lays down a 360˚ veil of protection (like flexible webbing), which makes a great primer for make up, won’t suffocate skin and smells just like a holiday. Plus, its high water-resistance means less harm to precious marine life – next-to-no lotion is washed off in water, so skin and the earth remain safe.

KEY FEATURES

• A powerful high-protection sunscreen with a skincare formula
• Lightweight, comfortable and very water-resistant formula is invisible on any skin types
• Powered by new Shiseido Protection Technology SynchroShield™ combining
• Heatforce technology with Wetforce technology
• Makes the veil stronger when skin gets hotter and is exposed to water or perspiration
• Enhanced with Profense CEL™ to protect skin from the effects of UV rays like the appearance of wrinkles, dark spots and dullness caused by photo-aging
• Boosted with NatureSurge Complex to shield skin from oxidation
• Forms a veil of even, high protection across the entire application area using SuperVeil-UV 360™ Technology
• Enriched with skincare ingredients to protect against fine lines, wrinkles and uneven skin tone caused by photo aging
• Leaves skin smooth and moisturized with a personalized scent