Keen to improve your skin with the age-defying prowess of a retinoid but put off by the potential side effects? The Ordinary’s Granactive Retinoid 5% in Squalane could be the solution – a high strength, zero-to-low irritation serum that’s been proven to soften fine lines, improve pigmentation problems and revitalise skin, causing it to look fresher and more youthful. ‘Granactive Retinoid’ is a next-generation retinoid active technology, which can not only achieve better anti-ageing results than traditional retinol but do so without the irritation commonly associated with it (it often causes redness and flaking). It still makes the skin more sensitive to UV radiation, however, so thorough protection is recommended.

This high-strength, low-irritation serum has been proven to soften fines lines, improve pigment problems and revitalise skin. A water-free solution, this stars a 5% concentration of advanced retinoid active ‘Granactive Retinoid’, which has been shown to defy ageing without any of the irritation commonly caused by retinol use. This is The Ordinary’s higher strength formulation, for a more moderate version, try {Granactive Retinoid 2% in Squalane}.