Like a deconstructed skin care cocktail (we've all romanticised becoming mixologists in our time...), Drunk Elephant's C-Firma Fresh Day Serum is designed to be mixed by you before its first use to maximise the potency of its delicate (but powerful) ingredients while keeping the formula fresh.

The newly reformulated yet still super-potent vitamin C day serum is brimming with antioxidants, essential nutrients and fruit enzymes, all of which work together to firm and brighten the appearance of skin and minimise signs of ageing. It's powered by 15% pure l-ascorbic acid (a potent form of vitamin C), 0.5% ferulic acid and 1% vitamin E — supported by a host of antioxidants and enzymes — which work to neutralise aggressors and replenish precious lipids to diminish the visibility of lines and pigment patches. Also starring pumpkin ferment and pomegranate extracts, the serum enzymatically dissolves dead surface skin cells for a smoother-than-smooth texture. Finally, a sodium hyaluronate cross-polymer quickly penetrates your skin and provides intense hydration. The result? A noticeably brighter, more radiant complexion, with signs of ageing and photo damage minimised.

Ingredients

Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin.